Archives for November 7, 2016

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'there is a risk that brands alienate their core consumers'

Sports nutrition 2.0: The category is playing a dangerous game

By Shane Starling

Sports nutrition has long-expanded beyond its hardcore niche to become a global multi-format, multiple demographic, multi-billion euro behemoth – but is everybody winning in the game of sports nutrition 2.0? We asked sector expert Nick Morgan from Sports...