Archives for November 4, 2016

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Analyst: 'The fact is we have a lot of food marketers in Europe who are just not very good at their job...'

German impact study finds EU health claim laws blocking innovation; no excuse for lame marketing, says analyst

By Shane STARLING

A German study – one of three analysing the impact of the EU’s strict health claim laws in place since 2008 – has concluded they are having severe innovation crimping effects. But a functional foods expert says marketeers need to drop engrained ‘can’t...

A-listed: Novozymes is top carbon cutter

By Louis Gore-Langton

Novozymes has again been listed among the world’s top companies for climate action, but does its top spot on another scorecard really reflect a significant improvement in its carbon emissions, or is it merely a marketing tool?