Archives for October 19, 2016

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Firm champions sports nutrition on another (genetic) level

By Shane STARLING

Beverly Hills-based FitnessGenes is bringing its DNA-driven personalised nutrition concept to sportspeople at all levels – and has moved across the pond to the UK and Europe. Is the sports world ready for personalised nutrition?

Nitrogen spiking: The loophole jeopardising protein’s podium place

By Annie Harrison-Dunn

The European sports nutrition industry is calling for a ‘protein spiking’ loophole to be closed, but if there is any Brussels movement it is likely to be slow and this lapse threatens to knock the nutrition staple from the top step of the sports...

Lab notes

A glance at sports nutrition science/NPD

By Will Chu

More energy, better concentration, increased strength, longer endurance, swifter recovery - sports nutrition science never sleeps. We scan developments.