Archives for May 12, 2016

← 2016

Super growth for superfoods, but is the halo starting to slip?

By Lynda Searby

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure of the ‘superfoods’ sell is starting to fade. 

The big issue: How can industry be part of the obesity solution?

By Niamh Michail

Obesity and overweight rates continue to rise across the globe and although no country has managed to reverse the trend to date, all agree action is required. Join us for a free online event on May 25 where key issues will be up for debate.

What to watch in functional beverages

By Rachel Arthur

Functional beverages are tapping into consumer interest in health and wellness, but consumers are increasingly discerning and demand drinks deliver on their promises. 

Omega Pharma gets second advertisement scolding of the year

By Annie Harrison-Dunn

The UK’s Advertising Standards Authority (ASA) received 15 complaints that Omega Pharma’s botanical advertisement discouraged viewers from seeking medical advice for nocturnal urination in what is the company’s second run-in with the authority this year.