Archives for December 14, 2015

← 2015

Ad body ruling shows Italy’s increasing stray from EU food law

By Annie Harrison-Dunn

The Italian advertising standards body has ruled that the marketing of a cystitis-fighting cranberry product is misleading – proof of the country’s increasing disregard for the EU nutrition and health claims regulation (NHCR), says one expert.

dispatches from fie 2015

The 4 biggest mistakes in healthy marketing

By Annie Harrison-Dunn

The Healthy Marketing Team tells us what NOT to do when marketing a healthy food product, based on work by their colleagues at New Nutrition Business.   

Sports food expected to outpace sports drinks in 2015 – 2020

By Annie Harrison-Dunn

Sports drinks may have accounted for the largest share of the sports nutrition market in 2014, but sports food is expected to witness the highest growth for 2015 – 2020, according to a report from P&S Market Research.