Many probiotics ‘contaminated’ with traces of gluten
More than half of popular probiotics taken by people with coeliac contain traces of gluten, according to a new analysis.
Archives for May 17, 2015
‘Soft’ claims are powerful communication tools – but lose out against negative reports
Non-scientific ‘soft’ claims on supplement packaging may be more powerful in communication than scientifically-backed health claims. But consumer opinions based on scientific claims are more robust in the face of negative or contradictory reports, say...
Dispatches from Vitafoods, Geneva
The taste test: How do you make a probiotic drink taste good?
Probiotic fruit drinks face different challenges to their dairy counterparts - but both face the same requirement to taste good.