Archives for November 27, 2014

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Bullet point insights

Put consumer education before health claims, says marketing expert

By Peter Wennström

An ingredient industry more focused on health claims than in educating consumers is actively destroying the market for both itself and it's customers, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.

Benexia chia oil wins EU novel foods approval

By Anna Bonar

The European Commission has approved Benexia chia oil as a novel food for use in food supplements and in place of other plant fats and oils in foods and drink applications.