Archives for September 28, 2014

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Nestlé redefines its European division

By Caroline SCOTT-THOMAS

Nestlé has integrated the Maghreb, the Middle East, the North East Africa region, Turkey and Israel into its ‘Zone Europe’, renaming the business division EMENA, for Europe, Middle East and North Africa.

Kellogg UK drops cholesterol-management cereal Optivita

By Kacey Culliney

The Kellogg Company has delisted its oat-based Optivita brand in the UK following a decline in consumer demand, but one analyst says the cereal could have suffered from health claim overload.