InQpharm Europe to appeal white kidney bean-weight loss rejection
The CEO of InQpharm Europe says the firm will appeal against its health claim rejection for a white kidney bean extract and weight loss which EFSA rejected this week.
Archives for July 15, 2014
‘We’re targeting anyone with a brain’: Brainwave insists cognitive health drink holds mass appeal
Brainwave Drinks insists it’s targeting anyone with a brain and says the drink will appeal to consumers as keen on maintaining a healthy mind as warding off Alzheimer’s or dementia.
Obesity quotes chart wide ranging webinar
Nearly 1,300 people registered for the Food Manufacture Group’s free, one-hour, independent webinar on the roots of Britain’s obesity crisis and its remedies. Here, we capture a flavour in quotes of the wide-ranging debate.
UK ASA ruling
‘You, stronger?’ Not via EU-approved protein-recovery claims, ASA tells MaxiNutrition
The UK advertising watchdog has dropped a barbell on drug giant GlaxoSmithKline’s MaxiNutrition sports nutrition brand over “exaggerated” use of EU-approved protein-recovery claims.
Hormel & Virun help ease omega-3 F&B fortification headaches
Think you need to pop pills to get a decent dose of omega-3? Think again, say Hormel and Virun
While food & beverage manufacturers have been fortifying their wares with omega-3 fatty acids EPA + DHA for years, few have been able to include anywhere close to the efficacious doses contained in many supplements without running into technical or...
Pure Gold Collagen shot slammed by UK advertising regulator for ‘implied beauty claim’
The most successful ‘beauty shot’ on the UK market Pure Gold Collagen has been rapped by the Advertising Standards Authority for making ‘implied beauty and appearance claims’.
Andean Grain gears up for chia cheer after EU approval
Andean Grain Products has received a positive draft novel food opinion from the UK’s Food Standards Agency (FSA) for its chia seeds – deeming them sufficiently ‘equivalent’ to those already approved for market in the EU.
Japanese dairy backs bifidobacteria
Scientists have called new discoveries from leading Japanese dairy product company Morinaga Milk Industry on popular probiotic genus bifidobacteria, “an interesting first step”.