Dispatches from the IPA World Congress in Athens, Greece
Game of spoons: France’s 144,000 tonne, €420 million probiotic yoghurt health claim hit
France’s formally buoyant multi-billion euro probiotic yoghurt market will shed €420m between now and 2018 directly because of tough EU health claim laws, according to new analysis that isolates ‘the health claims effect’ for the first time.