Archives for August 13, 2013

Emerging market healthy food 'faux pas': Too much pleasure, too soon

“The most common mistake by western fast moving consumer good (FMCG) companies who launch new food and beverage brands in emerging markets is that they jump straight in to a Pleasure position with their brands.”

‘Absolutely insane’ that Red Bull can trademark the word ‘Red’: brewery

Red Bull warns UK craft brewer 'Redwell' over trademark infringement

Redwell Brewing says Red Bull’s UK trademark for the word ‘Red’ is ‘absolutely insane’ after the Austrian energy drinks giant sent the craft brewer a stern letter warning of trademark infringement.

Don’t raise threshold for gluten-free food, says Australian specialist

An Australian specialist has expressed serious concerns about efforts being made by industry bodies to increase the mandated gluten threshold for Australasia’s gluten–free (GF) standard.

Vitamin D supplementation may not have blood pressure benefits, say researchers

Supplementation with vitamin D3 does not appear to reduce blood pressure in people with hypertension, new research suggests.

Emerging market focus delivers Benecol cholesterol reduction bounty

Finnish ag-ingredients-branded foods player Raisio has turned in its best ever quarter and said a focus on emerging markets is driving ongoing sales growth in the sluggish plant stanol, cholesterol reduction category.