Archives for April 17, 2013

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SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

Omega-3 bread: Health claims, sources and dosage

By Oliver Nieburg

BakeryandSnacks.com gives a snapshot of the omega-3 bread market and unearths the best source of omega-3, the claims bakers can make on products and how much you need to have a positive effect on health.

SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

The hunt for that ‘added extra’: Pushing beyond a health claim

By Kacey Culliney

The health-conscious yet frugal consumer is increasingly difficult to convince, even when presented with a plethora of health and nutrition claims on pack. So, just how can manufacturers prompt that purchase?

Special edition: Superfruits - old news or still super?

Faking it: Superfruit market 'ripe' for adulteration

By Nathan Gray

Increasing raw material costs coupled with growing demand for natural health solutions has seen the market for superfruits boom in recent years, but has it may have also left the market ripe for adulteration.

Mixed vitamin E forms show liver benefits: Rat data

By Stephen Daniells

A mixture of vitamin E tocotrienols and alpha-tocopherol may work synergistically to improve liver health in lab animals with non-alcoholic steatohepatits (NASH), the most extreme form of non-alcoholic fatty liver disease (NAFLD).

SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

Room to grow: Bakery sector fiber health claims

By Shane STARLING

The bakery industry may prefer nutrition content to genuine health claims - a state-of-affairs that reflects the relative few claim-backed nutrients available to breads, cereals, bars and other baked products – but options do exist.