Archives for March 27, 2013

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CHILDREN'S FOOD CAMPAIGN SLAMS 'EVER ACCOMMODATING ASA'

ASA-OK with us! Nestlé escapes Nesquik rap on ‘poor nutritional habits’ claim

By Ben BOUCKLEY

Nestlé milkshake brand Nesquik has escaped UK Advertising Standards Authority censure after viewers of a TV ad alleged that it encouraged ‘poor nutritional habits’ among children, but the Children's Food Campaign slammed the 'ever-accommodating ASA'.

Case study: Firmenich

An unconventional approach to capture the flavour of China

By RJ Whitehead

According to Pierre-Alain Ceralli, Firmenich’s vice-president for flavours in China, the country now represents 20% of the total flavour industry’s potential. Furthermore, as China transforms its economy from export-led GDP to a domestic-led economic...