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Don’t take the fun out of advertising, just the fraud from food ads
“We make a lie, we invent want,” said Don Draper, the lead character in Mad Men, the hugely successful TV show about the ad industry in the Sixties.
Archives for December 4, 2012
Aged garlic ‘effective and tolerable’ for blood pressure benefits
Daily supplements containing aged garlic extracts may reduce blood pressure in people with uncontrollable hypertension, says a new study from Australia.
Ajinomoto wins EU chilli extract approval
Japanese supplier Ajinomoto’s chilli extract has won European Union Novel Foods status at various levels in 22 foodstuffs including flavoured waters, meal replacements, baked goods and sugar-free gum.
Artificial sweeteners backed for weight management in functional food products
Functional food and drink products should utilise non-nutritive artificial sweeteners as a means to help consumers aid weight management and reduce the risk of diabetes, say scientists.
Cargill sights ‘red hot’ energy sector following sucromalt fatigue study
Cargill is exploring opportunities in the energy sector after an ‘exciting’ study suggested that its novel carbohydrate Xtend sucromalt reduced and delayed mental fatigue in adults when formulated within a beverage.
The shelling of PARNUTS
EU sports food group on PARNUTS: “We need resolution and closure"
A pan-European sports nutrition group that counts Volac, Carbery and Abbott Laboratories (EAS) as members says it is time the lengthy debate over European Union sports food regulation ended – and general food law is the right place to do it.
China will continue to drive global infant formula sales – Euromonitor
Chinese consumer demand for infant formula products looks set to continue to drive global sales, according to Euromonitor.