Breakfast cereal in China: Snap, crackle… and flop
Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.
News, Analysis & Insights on Nutrition, Supplements, and Health
Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.
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