Archives for September 25, 2012

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Marketing without health claims

Health claims are not the be-all and end-all when it comes to marketing health food products, says Alan Ruth, CEO of the Irish Health Trade Association, in this guest article.

EU project to test how well health claims are understood by consumers

By Nathan Gray

A new EU project aims to tackle how consumers interpret health claims and symbols on food products in the hope of developing future guidelines on how such claims can be used to strengthen informed choice, healthy eating and industrial competitiveness.

Hop extract shows weight management potential

By Stephen Daniells

Extracts from hops (Humulus lupulus L.) may help manage weight and increase ‘metabolic flexibility’ in mice fed a high fat diet, researchers report.