Archives for June 12, 2012

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Merck multivitamins reap EFSA-backed fatigue-fighting marketing boost

By Shane Starling

The UK Advertising Standards Authority (ASA) has confirmed that a Merck-owned UK food supplement manufacturer was justified in making fatigue reduction claims for a multivitamin containing eight European Food Safety Authority (EFSA)-approved nutrients.

US dominates global resveratrol market

The global resveratrol supply market is valued at $50.2m (€40m) according to a Frost and Sullivan report, with 90% of volumes accounted for by the US food supplements market.