Archives for April 22, 2012

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WEEKLY COMMENT

Heineken’s dog fight 'distress' shows the perils of viral marketing

By Ben Bouckley

Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...