Archives for June 28, 2011

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‘Unacceptable’ Nutella ad should have been banned, says Which?

By Ben Bouckley

Consumer watchdog Which? has hit out at an Advertising Standards Authority adjudication that rejected 31 complaints about a television advert for Nutella hazlenut spread, calling the authority’s failure to ban it a “huge disappointment”.

Metagenomic data evolves vitamin E science

By Shane Starling from Interlaken, Switzerland

Information about the human genome is providing new insights into the way vitamin E – a nutrient that has very much ridden the scientific roller coaster in recent years in the face of questioning meta reviews – functions in the body.

Nutricia lightly spanked over infant formula marketing

By Shane Starling

TV and direct mail adverts for a follow-on milk made by Danone-owned infant formula maker Nutricia have been deemed misleading by the UK advertising watchdog, although parts of the 2009 campaign were upheld.