Archives for May 17, 2011

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Special edition: Prebiotics

Forget 'prebiotics'. Focus on fiber, say brand experts

By Elaine Watson

While the food and supplements industry has been talking about prebiotics for well over a decade, most US consumers remain pretty clueless about them, according to marketing experts.

UK company to fight ASA antioxidant water ad ban

By Shane Starling

The UK company behind a high pH, electrolysed water product says it fully expected the advertising watchdog to rule against its cancer, ageing and other claims, and will appeal.

Gencor rejected weight management claims now EU law

By Shane Starling

Hong Kong-based Gencor Pacific has failed to convince the European Commission and EU member states to alter the European Food Safety Authority’s rejection of weight management claims for its extract, as the rejections have this month entered the official...

Disptaches from Vitafoods Europe 2011

DSM on Vitatene, Martek and its investment “shortlist”

By Shane Starling

DSM’s head of global marketing in human nutrition and health, Gareth Barker, explains why it has bought a carotenoid supplier (approval permitting), how the Martek acquisition is progressing, and why the company is not finished spending yet.