Archives for January 20, 2011

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Australia: Nestlé cereal brands get Heart Foundation backing

By Jane Byrne

Cereal Partners Worldwide (CPW), an alliance of Nestlé and General Mills, said that a large percentage of its cereal brands sold in Australia including Cheerios have been endorsed by the Heart Foundation there through its Tick programme.

UK ASA rules against botanical marketing

By Shane Starling

UK firm Healthspan has been told to amend marketing materials for herbal-based blends after the Advertising Standards Authority (ASA) found advertorial materials in breach of its fair marketing code for making medicinal and unauthorised claims.

Special edition: Outsourcing

The challenge of choosing the right contract manufacturer

By Jess Halliday

Brand owners may be obliged to work with contract manufacturers, but finding the right one can be no easy task. In the first part of our outsourcing special edition, Jules Birch of Works with Water Nutraceuticals explains the challenges – and the...