Archives for September 21, 2010

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Energy leads EU functional food market, report

By Lorraine Heller

Addressing energy through food and drink is key to western markets, where the category is currently leading functional foods and drinks, according to a recent report.

ASA backs Glaxo energy shot TV ad

By Shane Starling

The UK Advertising Standards Authority (ASA) has OK’d a television advert for a GlaxoSmithKline energy drink that claimed to boost alertness.

Special edition: Asia

Korea: 'Stringent' regulations promote functional food potential

By Lorraine Heller

The Korean functional food market hinges on obtaining the nation’s precious ingredient claim approval, but breaking that barrier opens the floodgates to huge market potential, according to an industry expert.