Archives for June 1, 2010

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Natural trumps health claims in adult soft drinks NPDs, analyst

By Jane Byrne

Health and wellness positioning based on growing consumer awareness of inherent properties such as antioxidants along with provenance is proving a market driver in the adult soft drinks sector as it navigates the challenges posed by EU health claims...

Do food claims improve consumer health, asks BNF

By Lorraine Heller

Functional and fortified foods have a key role to play in filling the nutritional gaps in consumer diets, but on-pack signposting is key to helping people make informed choices, says the British Nutrition Foundation (BNF).

EFSA health claims summit

“Dialogue is key” says EFSA, but industry not satisfied

By Shane Starling

The European Food Safety Authority yesterday committed to increased applicant dialogue and a series of health claim workshops at the stakeholders meeting it hosted yesterday at its Parma headquarters, but many industry representatives left with key...