Archives for May 19, 2010

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Organic beetroot boosts stamina: Study

By Mike Stones

Drinking organic beetroot juice boosts stamina and could help you exercise for up to 15 per cent longer, according to a study published by the UK University of Exeter's School of Sport and Health Sciences.

Health claim creativity called for at Vitafoods

By Shane Starling in Geneva

With little change in sight in the European Union’s new stringent health claims system, industry is being urged to get creative to promote healthy foods and supplements, at a packed Vitafoods discussion this morning.

EFSA health claims approach ‘medicalises’ foods, says industry

By Lorraine Heller

The European Food Safety Authority’s (EFSA) approach to assessing health claims is resulting in the ‘medicalisation’ of food and is blocking scientifically-backed health communication, according to food and supplement industry associations.