Archives for February 10, 2010

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UK ASA slams ‘herbal viagra’ ads

The UK’s Advertising Standards Authority (ASA) has deemed that ads for a “herbal Viagra” product should not appear again, after the claims were deemed misleading and in breach of advertising codes.

Danone resubmits Actimel probiotic immunity health claim

By Shane Starling

Ten months after it withdrew its marquee probiotic submissions from the European Union health claims process for reconfiguring, Danone has fully re-entered the game by lodging a tweaked dossier for its drinking yoghurt, Actimel.

UK intake of omega-3s and iron still too low, survey

By Jane Byrne

A new national diet nutrition survey (NDNS) in the UK has found that consumption of omega-3 fatty acids and fibre is still below the recommended amounts, and iron intake among females is still too low but intakes of vitamins A and C from foods are higher.