Archives for February 3, 2010

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How EU health claim rules affect TV and radio ads

By Shane Starling

The UK Broadcast Committee of Advertising Practice (BCAP) has revised its guidelines to bring them in line with the 2006 European Union nutrition and health claims regulation (NHCR).

Frutarom hires GM to hone health focus

By staff reporter

Frutarom has been snapping up healthy ingredient firms for the last couple of years due to an ambitious strategy to build presence in the high potential healthy market, back up claims with science and speed product development.