Archives for January 13, 2010

← 2010

Heinz infant formula advert misleading, says ASA

By Jane Byrne

A complaint from viewers about a TV advert implying health claims with regard to a follow on formula from Heinz has been upheld by the UK’s Advertising Standards Authority (ASA).

Study: EU vitamin level-setting methods ‘fatally flawed’

By Shane Starling

Models being utilised by European authorities to determine upper safe limits (USLs) for vitamin and minerals used in food supplements are flawed and should be subject to “proper scientific validation”, say the authors of a study published in Toxicology.