Branded Corn Flakes are great for branding
Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.
Archives for October 18, 2009
Heart health claims grow in uncertain times
Heart health claims are becoming an increasingly common sight in food stores but Leatherhead Food Research says future success is not guaranteed.
Chitosan marine compound claimed to remedy obesity
A compound derived from the shells of crabs, shrimps and other sea crustaceans could tackle obesity, according to recent research results presented by the Irish government-funded Marine Functional Foods Research Initiative or NutraMara project in Dublin.
Shoppers still prepared to pay for healthier foods, says research
Consumers are prepared to pay more for foods that note health attributes on packs, and are becoming more aware and sophisticated in their attitudes to diet and food labelling, according to research from Tate & Lyle.
Med diet cuts breast cancer risk in older women, says study
Adherence to a Mediterranean diet along with avoidance of Western-type foods may contribute to a reduction in postmenopausal breast cancer risk, claims new French study.
Health claim rules gag freedom of speech, says EU lobby group
Pan-European better nutrition advocate, the Alliance for Natural Health (ANH), says the European Union health claims system is going way beyond its remit to protect consumer interests and curtailing freedom of speech.