Archives for September 16, 2009

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ASA rules against ad for weight loss aid

By Carina Perkins

The Advertising Standards Agency (ASA) has decided that an advert for the supplement LIPObind does make a weight loss claim and ruled that it must not be broadcast until medical evidence supporting that claim is provided.

New high potency ginkgo concentrate launched

By Shane Starling

Dutch start-up Xenobiosis is promoting a ginkgo biloba extract it says is 16 times more potent than regular versions of the cognitive and energy boosting herb.

Chocolate may ease migraines: Study

By Stephen Daniells

Dietary supplements of cocoa may repress inflammatory responses in the brain linked to migraines, suggest results from an animal study.

Special edition: Market insights

F&S: The danger of overstepping health claim boundaries

By Deborah Cross, Frost & Sullivan

Health claim confusion has never been greater as industry adjusts to the new European health claims process. As part of a NutraIngredients series canvassing analyst insights, market researcher Frost & Sullivan urges caution.