Archives for August 12, 2009

← 2009

Targeted and talkative: the Benecol success story

By Shane Starling

UK Benecol licensee, McNeil Nutritionals, says “daily messaging” of its core audience is the key behind its rise to leadership in the UK cholesterol-lowering foods market.

Lycopene linked to healthier blood vessels

By Stephen Daniells

Higher levels of lycopene in the blood are associated with lower stiffness in the arteries, says a new study supporting the heart health benefits of the carotenoid.