Kellogg’s ‘wholesome’ ads misleading, says ASA
The UK’s Advertising Standards Agency (ASA) has upheld complaints that adverts for Kellogg’s ‘wholesome’ cookies were misleading and implied that the snacks were healthier than they actually are.
Archives for February 4, 2009
Tomato extract finds fresh circulation in UK superfruit juices
Sirco, the circulation benefiting juice with a clinically-backed tomato extract is back on UK retail shelves after being pulled in mid-2007 by its then owner, Provexis.
Valio spreads probiotics into new category
Unilever has teamed up with Finnish dairy and ingredients supplier, Valio, to launch a probiotic spread in Germany and Sweden with “strengthening natural defences” as the central selling point.
Vitamin D linked to girl power: Study
Low levels of vitamin D may reduce the muscle power and force in adolescent girls, according to a new study from the UK.