Archives for September 8, 2008

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Consumers’ moods can inform flavour development, says analyst

By staff reporter

Food manufacturers are well aware that, in order for a product to succeed, they must understand consumer wants and needs. But according to a new paper from Frost & Sullivan, they need to delve even deeper into the link between flavours and emotions.

Frutarom targets elderly with ‘50plus’

By Shane Starling

Israeli supplier Frutarom has launched a ‘proactive concept’ targeting baby boomers that couples condition-specific ingredients with product templates and marketing assistance.

Vitamin B12 may protect against brain shrinkage

By Stephen Daniells

Vitamin B12 may protect against brain volume loss in older people, and ultimately reduce the risk of developing dementia, suggests a new study from the University of Oxford.