Health Sciences sets stage for re-brand with Kalahari deal
Health Sciences Group has sealed a deal to buy Kalahari specialty tea and food company, thereby finalizing its first move into branded finished products.
Archives for January 22, 2007
Vitaene C brand awareness - is it all hot air?
As marketing strategies for health drinks go, they don't get much bigger than NTDE's plan to enter the Guinness book of records with an 8-storey balloon in the shape of a Vitaene C drink bottle.
Weekly Comment
Death to the industry conspiracy theories!
Here we go again. Industry-sponsored studies into the nutritional benefits of food and drink products are biased. Don't believe anything that has an industry sponsor.
Dannon extends US probiotic line on heels of Activia success
Probiotic marketing trailblazer, The Dannon Company, has announced the expansion of its portfolio in the United States following the success its Activia yogurt.
Caffeine may halve pain after exercise - study
Having a caffeine supplement, equivalent to about two cups of coffee, an hour before exercise may reduce muscle pain afterwards by 48 per cent, says researchers.
Reviews highlight infants' need for zinc, iron
Young children may be at risk of iron and zinc deficiencies as they are weaned off milk or formula, according to two reports that may highlight opportunities in products formulated to meet the nutritional needs of older infants.
Leatherhead proposes microencapsulated probiotics research
Leatherhead is proposing a collaborative industry study to assess microencapsulation systems for preserving probiotic bacteria and boosting their effectiveness in the gut, a keen area of interest for companies looking to lead the curve towards next...