How social media shaped 2024’s nutrition trends
In 2024, platforms like TikTok, Instagram and YouTube played pivotal roles in amplifying conversations around cognitive performance, stress management and accessible nutrition solutions.
Personalisation & tech
Healthspan, personalization and tech: Euromonitor predicts 2025 consumer trends
The data and analytics firm has forecast a notable shift in consumers’ mindsets next year from simply lengthening lifespans to trying to improving the quality of that longer life. What does this mean for the future of health and wellness?
The biggest food tech trends for 2025 and beyond
Robot use will increase, more food deliveries will be made and food waste will be consigned to the past… how food tech will evolve.
Lessons learned: Considering the failures in personalized nutrition
As technology changes and consumer preferences shift, the personalized nutrition industry is having to evolve to meet those demands.
NPD launchpad October 2024
Immune-boosting supplements and personalized nutrition services take center stage in this months new product launch roundup.
New clinical testing to “investigate microbial roots of various skin conditions”
Microbiome testing company Sequential has just launched ‘targeted skin condition panels’, which are designed to address conditions like acne, rosacea, atopic dermatitis and malodour, as well as UV exposure.
Proteine Resources receives €1.36 million investment for insect biotechnology
Polish biotech company Proteine Resources has its sights set on the human nutrition industry, following a new investment that brings its total funding to €1.8 million.
The future of beauty-from-within: Webinar insights
In a recent editorial webinar hosted by CosmeticsDesign and NutraIngredients, experts from the fields of nutrition and skincare gathered to discuss the growing trend of beauty from within.
NutraWomen Wednesday: Linda Alvarez, MD, Co-founder, Levelle Nutrition
With women’s needs often overlooked, Linda Alvarez, MD, didn’t found Levelle Nutrition because she wanted to sell products, rather, she and her co-founder saw a problem and were driven to solve it.
In an uncertain market, can advances in personalized nutrition democratize health, wellness?
When German multinational company Bayer closed vitamin provider Care/of earlier this summer, analysts raised questions about what the shuttering foretold for the personalized nutrition industry.
Across the Nutraverse: NMN standards, oral probiotics, personalized nutrition in Japan, and more
A lot has happened in the global nutrition industry over the past seven days, with NMN, personalized nutrition, oral probiotics and more. Stay on top of things with our weekly round-up of key news from across the Nutraverse.
NutraCast: LifeVantage on adapting its direct selling model for the modern consumer
Hair and skincare brand Rodan + Fields' recent decision to abandon its multi-level direct selling model marks a significant industry shift, and it’s something today’s guest said he saw coming. What does this move mean for the company, and perhaps more...
Study reveals how genetics impact creatine's muscle building efficacy
Research in professional football players indicates that the response to increased muscle mass under creatine supplementation in professional football players is associated with a genetic score.
AI-driven personalized supplements brand Bioniq raises $15M Series B
London-based personalized nutrition company Bioniq has announced it will use the funds from its recent Series B funding round to further expand globally through “continued disruption of the dietary supplements market."
Evolution of dietary supplement science: More rigor and quality needed
Much more is now known about how dietary supplements act on the body, but evidence surrounding the associated health effects is still building, according to a recently published digest of the Council for Responsible Nutrition (CRN) 2023 Science in...
Protein intake affects constipation differently across genders: Study
Increasing protein intake could reduce risk of constipation for men, while exceeding a certain level increases the risk for women, likely due to differences in gut microbiomes and hormones, according to a new study.
Women’s health webinar unveils major white space for bone health support
Brands need to stop treating women as one homogenous group and take note of the key white space in bone health, panelists agreed during the recent NutraIngredients webinar on women’s health.
The rise of self-diagnostics: 'The future of nutrition is hyper-personalized'
With the growing focus on personalization, the industry should present authentic data and information rather than scaring consumers into purchasing, experts agreed at the recent Future of Food Summit in Geneva ahead of Vitafoods Europe.
Zoe hails personalized nutrition trial success, results come under scrutiny
Zoe has announced the results of its long-awaited trial comparing its personalized dietary program (PDP) to standard healthcare advice, but the publication has drawn criticism over methodology and results.
Novel test could pave way for personalized nutrition in obese children
A new study reports that obese children have lower quantities of certain Bifidobacterium species and essential branched-chain amino acids, opening the door for new opportunities in personalized nutrition interventions.
Personalized dosing could overcome vitamin D deficiency 'pandemic': Review
Personalized approaches to vitamin D dosing could help the population meet uptake recommendations worldwide, suggests a paper published in the journal Nutrients.
Prunes might alter postmenopausal gut for bone health
Postmenopausal women with low bone mineral density may benefit from polyphenol-rich prunes if their guts contain certain microbes, according to research funded by the California Prune Board.
Personalised nutrition: What do consumers really think of this new trend?
Personalised nutrition has been hailed as the future of effective nutrition. But how do consumers really feel about it? And is it truly the future of healthy eating?
Researchers stress 'transformative possibility' for AI in nutrition and research
A new systematic review delved into the potential for AI to advance personalized nutrition and research, identifying key areas of opportunity within dietary assessment, meal analysis, disease prediction and management.
Zoe staff cuts reflect industry-wide customer churn challenge
Zoe, the UK-based personalized nutrition firm, has announced it will significantly reduce the size of its organisation after over-expanding the team during exceptional, but short-lived, growth last year.
Nourished on how to communicate the potential of personalised nutrition to consumers
Personalised nutrition has immense potential for extremely bespoke nutritional benefits to consumers. But for such a niche category, how does a company communicate this potential?
CGMs: Pathologizing normal responses or protecting future health?
As use of continuous glucose monitors (CGMs) by the general public builds, experts from the nutrition industry weigh in on the pros and cons of their use for long-term health.
Mind-skin connection: Consumers seek-out ‘neurocosmetic’ solutions
Consumers are looking for innovative beauty care solutions that treat their appearance and mind together, but soaring retail prices mean big expectations.
International Women's Day: Trends in women’s health
PMS and menopause support, mental and emotional well-being, supporting active lifestyles, and creating tailored solutions are the key trends emerging in women’s health, according to industry experts.
'Gut conditioning' an important consideration in biotic efficacy
Biotic supplements might not be enough without ‘gut conditioning’, Dr. Wilbert Sybesma, founder of consultancy firm Microbiome Solutions told the audience at NutraIngredients' Probiota event earlier this month.
ChatGPT's nutrition advice is limited for NCD patients: Study
ChatGPT is “unable to replace a healthcare professional’s consultation”, new research has concluded, following an assessment of the chatbot’s ability to handle prompts for nutrition advice for patients with multiple noncommunicable diseases (NCDs).
Success in microbiome testing requires expert support and realistic expectations
The costly nature of microbiome testing to provide personalised recommendations means brands should ensure added value with effective translation and follow-up services to support users to reach health goals.
A Guud cycle: Start-up focuses on menstrual health support
Belgian startup Guud has developed a support network and supplement brand focused on menstrual cycle health to help the nine out of 10 women experiencing symptoms.
Turning multiple pills to microgranules: Startup set to deliver personalised ‘all-in-one’ nutrition
Berlin-based supplement startup Riise is preparing to launch its personalised microgranule nutrient blends to meet individual nutritional needs and health goals, overcoming the need for multiple pills and capsules.
Succeeding in active nutrition: Innovating around the blueprint
The active nutrition category has a stable blueprint of trends, but consumers have fast-evolving needs so brands must focus on evolving their communication strategies to hit the right note with the modern customer.
NPD launchpad: From superfood powders to magnesium-powered hydration
The first product launches of 2024 are bringing sunshine to January with citrus flavours, vitamin C-rich superfoods and fruity magnesium-powered hydration drinks.
PharmaLinea 2024 trends: From natural pain management to AI-powered ingredient discovery
There is a clear white space for pain management supplements in the market and significant opportunity to harness AI for innovation and discovery.
Personalised AI nutrition: Qina launches guide for ethical application
Personalised nutrition insights hub Qina has published a new white paper providing companies, practitioners and developers with an in depth framework for the ethical implementation of AI for personalised nutrition.
Nourished: Evolving the conversation around gummy nutraceutical bioavailability
UK-based personalised supplement brand Nourished is addressing concerns over the variations in nutrient bioavailability found in gummy supplements, highlighting that its 3D printing technology and encapsulation process ensure precise dosages.
Is AI the answer to preventing the collapse of public healthcare?
The potential for personalised AI-assisted health services to alleviate the strain on the healthcare system through a preventative approach is significant, however dataset strength and barriers to access pose notable challenges for widespread...
Revvies: Succeeding with simplicity for sports nutrition
Sports nutrition brand Revvies, founded by an Australian husband-and-wife duo, has attributed its success in the crowded sports nutrition category to the high-quality simplicity of its products that enables consumers to customize supplementation to...
Editorial picks: Our favourite articles of 2023
After another year speaking to leading experts, digging into the latest science, discovering exciting insights, and delivering the latest scoop, the editorial team at NutraIngredients reminisces over its 2023 highlights.
Holland and Barrett predicts health trends for 2024
Following strong trends in protein and immunity throughout 2023, Holland and Barrett predicts new consumer demands for natural energy alternatives, cognitive care, personalised hormonal support, and optimised hydration in 2024.
‘The greatest event where probiotics players meet to network’: 7 reasons to attend Probiota 2024
Probiota 2024 is two months away! The leading event for the probiotics, prebiotics, and microbiome community is a must-attend event, and let us tell you why…
The ‘Probiota Pioneer’ diversifying microbiome testing
RemAnalytics has become a trailblazer in microbiome testing, setting itself apart by its ability to precisely quantify relative abundances at the strain level.
NutraCast: Bloodwork, questionnaires and AI: The winning formula for precision nutrition?
“Stop guessing which mass-made supplements to take. None are meant for you.” –That’s a statement from Bioniq’s website, a company that offers personalized supplements using a patented algorithm. The London-based startup opened its doors in 2019 and...
Probiota Pioneers competition winners announced
NutraIngredients has unveiled the winners of its highly competitive Probiota Pioneers competition, set to showcase innovations in probiotics, prebiotics, and microbiome research at the next, eagerly anticipated Probiota event in February 2024.
The Gut Feeling: personalised interventions for sustainable change
Tech startup The Gut Feeling is underlining the influence of lifestyle and stress on gut health, with its phone app providing personalised behavioural interventions for those suffering from gut-related issues ranging from dietary advice to sleep health...
Nutrition Asia Video Series
From mass customisation to individualisation: How automation, supply chain management, 3D printing can drive personalised nutrition forward
Personalised nutrition could progress from mass customisation to full personalisation as companies leverage on factory automation, supply chain management, and 3D printing to increase the efficiency of providing customised products.
Gut diversity may have “substantial influence” on fibre intervention efficacy
A new study in those with IBS observes that participants with more diverse gut microbiomes at baseline have significantly improved gut symptoms and quality of life scores following a fibre intervention, compared to those with lower diversities.