Curcumin´s antioxidant and anti-inflammatory potential is limited by its poor solubility and its low bioavailability. In this respect, Lubrizol microencapsulated technical solutions applied to curcumin can be found in the branded ingredient CURCUSHINE™ microcapsules. This product comprises a bioavailable and soluble microencapsulated curcumin with proven anti-aging benefits and is suitable for multiple nutraceutical applications due to its high solubility.