Case Study
Using new technology to match consumer expectations
Nutrartis’ technology enabled the creation of new, one-of-a-kind, dispersible plant sterols. These well-known functional ingredients have been historically limited to margarine and daily applications. What’s the edge?
- 100% pure, fat free, plant sterols
- Clinically proven to lower cholesterol AND triglycerides
- Instant incorporation into any food or beverage
- Improved organoleptic profile
Nutrartis’ consumer-driven NPD Cycle was proven effective with the successful launch of a retail product named Cardiosmile; it captured a 10% market share in its first year after launch with marginal marketing efforts and is expected to double sales during its second year of launch.
Meet us at FI Europe, Messe Frankfurt, Stand 08.0J4 (DKSH). Nov 28-30, 2017.
