White Paper
Beverages for immune health: The challenges facing the functional beverage market
Continued growth in the market for functional beverages with immune health benefits means that consumers have more choices than ever—especially in the U.S., where more than half (51%) of U.S. respondents to a recent survey said that they are encouraged to purchase a healthy lifestyle product after doing their own research on the product’s ingredients and benefits. Download the white paper, Beverages for immune health: The challenges facing the functional beverage market and how to solve them to learn about navigating complex markets with manufacturer support, consumer education, and more.
