How social media shaped 2024’s nutrition trends
In 2024, platforms like TikTok, Instagram and YouTube played pivotal roles in amplifying conversations around cognitive performance, stress management and accessible nutrition solutions.
Markets & trends
From gut health to GLP-1: Top 5 NPD trends of 2024
2024 has been a wild ride for the food and beverage industry, with some seriously exciting new trends taking hold. But which ones have proven most popular for NPD?
Across the Nutraverse: Coffee’s microbiome benefits, novel Akkermansia species, and more
Catch up with our weekly round-up of key news from across the Nutraverse.
Nutrachampion podcast
‘Rediscovered category’: Wellness’ growing importance in food, skincare firms strategies uncovered
Wellness and functionality are increasingly incorporated into food and beverages as well as the oral skincare space as companies seek to provide “value for money” products and tap on the first-mover advantage.
Anabio breakthrough opens door to probiotic enumeration advances
Ireland’s AnaBio has developed a method that allows for consistent correlations to be made between encapsulated probiotic counts via plating and flow cytometry, an advance which could facilitate the adoption of faster and more precise flow cytometry...
The challenges with gut microbiome clinical trials
Experts emphasize the need for robust methodologies, precise research questions and tailored communication strategies to bridge the gap between science and consumer understanding.
International Probiotics Association: A legacy of excellence and a bold strategic evolution
In this guest article, IPA’s George Parskevakos reviews an eventful and transformative 2024 for the organization...
GOED: A solid year for the EPA and DHA omega-3 category
The year 2024 for the EPA and DHA omega-3 category saw a rebound in a crucial supply source, a positive development with regards to a pending European contaminant regulation and the possibility of an upcoming intake recommendation (DRI) review in the US...
Across the Nutraverse: Korean edible sun care, restrictions proposed in Texas, NI Awards
Catch up with our weekly round-up of key news from across the Nutraverse.
Are GLP-1 drugs driving the fortification trend?
Users of weight loss drugs like Ozempic often need more nutritionally dense food as a result. Is the market supplying it?
Healthspan, personalization and tech: Euromonitor predicts 2025 consumer trends
The data and analytics firm has forecast a notable shift in consumers’ mindsets next year from simply lengthening lifespans to trying to improving the quality of that longer life. What does this mean for the future of health and wellness?
CTPA launches new political agenda for UK beauty industry
The UK cosmetics trade association Cosmetic, Toiletry and Perfumery Association (CTPA) has officially launched its new agenda for the next five years.
Will AI transparency be the next big CPG claim?
CPG companies must expand transparency efforts beyond sustainability to include emerging technologies like AI to win over concerned consumers, according to research from Ingredient Communications.
‘Mood food’ megatrend set to boom in 2025
As poor mental health continues to rise across the globe, consumers are growing increasingly reliant on ‘mood foods’.
The NutraIngredients Awards introduces three exciting new categories
The NutraIngredients Awards has expanded its scope with the addition of three new categories for 2025, highlighting cutting-edge trends and achievements across the beauty, marketing and botanical sectors.
Untapped opportunities in cognitive health: What’s next for functional mushrooms?
An expert highlights untapped opportunities in the burgeoning functional mushroom market but warns against stagnation as the sector’s potential in cognitive health continues to soar.
Edible sun care: Cell Fusion C hops on trend of K-beauty brands expanding into supplements
South Korean derma skin care brand Cell Fusion C has hopped on the trend of K-beauty brands venturing into the dietary supplements space, particularly the beauty-from-within category, with its recent launch of “edible sun care” products.
‘An outstanding event showcasing the latest science and market trends’: 7 reasons to attend The IPAWC + Probiota 2025
The IPA World Congress + Probiota 2025 is two months away! The three-day conference is the leading event for the probiotics, prebiotics, and microbiome community, and here’s why…
“Small rituals can create meaningful change”: Vapsula’s bid to transform vitamin drinks
The French startup has introduced a novel way for wellness consumers to get their daily dose of vitamins and minerals.
Across the Nutraverse: US FDA Commissioner nominee, France’s proposed new levels for vitamins, new NOW test results and India’s nutraceutical regs
A lot has happened in the global nutrition industry over the past seven days, so catch up with our weekly round-up of key news from across the Nutraverse.
The biggest food tech trends for 2025 and beyond
Robot use will increase, more food deliveries will be made and food waste will be consigned to the past… how food tech will evolve.
NutraIngredients Awards 2025 open for entries
The prestigious NutraIngredients Awards are officially open for entries, with 17 categories available this year celebrating excellence in the nutrition industry.
Kerry: Weight management and targeted nutrition key 2025 trends
Kerry Health and Nutrition Institute has released its 2025 trends forecast, highlighting key areas shaping food, beverage, and supplement innovation.
Judges announce 2025 Probiota Pioneers
The editorial committee has selected three startups innovating in the field of microbiome science as the 2025 Probiota Pioneers.
Across the Nutraverse: Beckham’s new brand, Chinese botanical suppliers seek US tariff bypasses, and more
A lot has happened in the global nutrition industry over the past seven days, with headlines including David Beckham co-launching a supplement brand, younger consumers driving collagen, and plans among China botanical suppliers to bypass potential US...
NutraIngredients has a new look
Our site has moved to a new platform to improve your reading experience. Here’s what to look out for
The microbiome modulation market: The rise of Amazon and TikTok
Amazon continues to drive probiotic and prebiotic supplement sales growth, but shifting trends suggest that TikTok is driving search and social engagement around the topics, particularly for younger demographics.
Akkermansia leads the charge for microbiome-based weight management products
The link between gut microbiota, metabolism and obesity continues to strengthen, and the market for probiotics and prebiotics to help manage weight is gaining momentum, with Akkermansia and GLP-1 claims leading the way.
ADM reveals 2025 strategy – healthy indulgence takes centre stage
Ingredients giant ADM has revealed the NPD and consumer trends driving its business forwards, including healthy indulgence.
Top food tech trends for 2025 revealed
Innovation in the food space has seen a boom in recent years. But this is just the beginning.
Across the Nutraverse: RFK, Jr., Kerry focuses on nutrition, Blackmores sales boost & more
A lot has happened in the global nutrition industry over the past seven days, with headlines including data from big changes on the horizon in the US after RFK, Jr.’s nomination for a cabinet position, Kerry offloading its dairy business, and more. Catch...
What are nutraceutical suppliers showcasing at FiE?
The Food Ingredients Europe (FiE) trade show kicks off in Frankfurt tomorrow, welcoming key players in the nutrition industry.
Why are under 25s the key market for collagen beauty products?
In recent years, collagen supplements have become a go-to beauty-from-within solution for anti-aging and skin health, yet it seems that consumers under the age of 25 drive the most sales. Here’s why...
Grape-derived supplement shows efficacy to lighten dark spots
As more companies innovate in the skin hyperpigmentation space, a tyrosinease inhibitor has shown promise as a nutraceutical for skin lightening.
Insect protein buzz waning as patents slow
Insect protein’s predicted take off has been less than a flutter as market innovation stagnates, with worldwide patents sliding year-on-year again.
PharmaLinea launches resource hub to offer brands a competitive edge
PharmaLinea has launched IntelHub, a resource platform for dietary supplement industry brand owners that provides brand insights, market trends and competitor analysis.
Krill for skin: Aker BioMarine hoping to secure Food with Function Claim in Japan amid beauty-from-within boom
Aker BioMarine is hoping to secure a Food with Function Claim (FFC) in Japan in relation to krill oil and skin health in a move it hopes will significantly boost its business within a booming category in the country.
Specnova CEO: 'How does bioavailability equate to efficacy? It might not.'
Liposomes are a critical tool to making supplements more efficacious, and ingredient supplier Specnova is at the forefront of liposomal innovation.
Kerry to sell dairy division, focus on taste and nutrition under simplified structure
In a move towards consolidation, the Irish food major is set to offload its consumer dairy and ingredients business and focus on taste and nutrition solutions.
LifeVantage revels in 'activation era' with debut of GLP-1 system
Nutrigenomics company LifeVantage is turning down food noise by turning up GLP-1 production. The company just launched its MindBody GLP-1 System, a dual product offering that includes MB Core and MB Enhance, which work together to activate natural GLP-1...
Across the Nutraverse: US supplement usage, OmniActive’s new acquisition, SABPA report, and more
A lot has happened in the global nutrition industry over the past seven days, with headlines including data from CRN’s annual consumer survey, OmniActive’s recent M&A activity, NPA celebrating NMN success, and the inaugural SABPA symposium. Catch up with...
Letter from the Editor: Omega-3 trends, growth and research
Omega-3s have become a powerhouse ingredient recognized for their diverse benefits, from heart health to cognitive function and beyond.
Omega-3 may be an overlooked hero ingredient in beauty supplements
Omega-3 is reportedly “the most sought-after ingredient in beauty supplements,” but formulators are missing a trick in excluding the essential fatty acid for more ‘on-trend’ ingredients, according to experts.
Guest Article
Inaugural SABPA symposium: Ensuring access to and benefit sharing for Southern African botanicals
Over 80 stakeholders from government, academia and industry gathered recently at the first Southern African Botanical Products Association (SABPA) symposium to discuss best practices to successfully bring compliant ingredients to the world market.
Glanbia splits business in shock reshuffle
Glanbia has split its business into two entities to boost performance in its “next growth phase”.
Across the Nutraverse: New Jersey attempted restrictions, France’s new supplements platform and natural product regulation in NZ
A lot has happened in the global nutrition industry over the past seven days, with a restrictive supplements bill passing the New Jersey Assembly, NZ’s new natural products bill and France’s new online platform for supplements among the headlines. Catch...
Parental nutrition knowledge gaps may influence purchasing habits
A Bayer survey reveals that many consumers are unaware of the impact of parental nutrition on a baby's growth during pregnancy and breastfeeding, with over half reporting they have never received guidance on essential dietary supplements.
Letter from the Editor: Current advancements in maternal and infant health
Innovations in nutrition, probiotics, and regulatory frameworks are shaping a healthier future for mothers and their babies, all while highlighting the critical role of the microbiome in these transformative changes.
NPD launchpad October 2024
Immune-boosting supplements and personalized nutrition services take center stage in this months new product launch roundup.
Trends in infant probiotics: A shift towards immune health
Rising demand for infant immunity products is driving focus on microbiome health, antibiotic resistance and respiratory support, according to data from Lumina Intelligence.