The European sports nutrition market is in a hurry, constantly innovating and exploring new sectors to keep up with today's consumer and one step ahead of the chasing pack.
But despite the speed of technological change, category disruption is at a crossroads with manufacturers labouring to find the next truly unique ingredient, formulation or product.
Innovation is also occuring on the marketing and retail side, with the emergence of influencers - for better or worse. Where will the next breakthrough be and what will it take to capture the public's attention and imagination?
The NutraIngredients Sports Nutrition webinar will bring together brands, category experts, and market researchers to explore the opportunities, the challenges, the broadening consumer base, and the overall state of consumer confidence and understanding of this segment.
