Shaping product development: Parental engagement & optimum infant nutrition

Overview


This session will explore the development of the sector by looking at how infant nutritional requirements have shaped product development, particularly how brands achieve this in line with the WHO Code of marketing and other relevant codes of conduct.

The session is keen to explore how infant and maternal nutrition manufacturers address parental needs and misconceptions. What are they are doing well and what else could they do to better communicate the key messages used to promote products?

This panel discussion will bring together experts in public health nutrition to discuss the strategies that best support families and early-life nutrition, garnering new insights that can help businesses achieve success in the maternal and infant market.

Speakers

Charlotte Stirling-Reed
Charlotte Stirling-Reed
Owner and Nutrition Consultant
SR Nutrition
Nathan Gray
Nathan Gray
Senior Editor
NutraIngredients.com
Edwina Revel
Edwina Revel
Programme Director
Early Start Group LTD

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