The entire world’s population is ageing, but that trend is most prevalent and accelerating fastest here in Asia, also the largest market with products specifically positioned to their ageing population.
Many consumers are adapting their lifestyles and their diets to take a proactive and holistic approach to staying well in their older years. Their evolving needs are already having a profound effect on the food, drink and nutraceutical industries. This too will quicken in the coming years. We explore the growing demand, and latest nutritional solutions, for the diverse physical and mental aspects of healthy ageing, notably maintaining mobility and gut health – increasingly recognised as a cornerstone of overall health and wellbeing.
