As more beauty consumers biohack their beauty routines using supplements to attempt to slow aging and improve their skin, hair and nails, the beauty-from-within category is estimated to continue to expand in the coming years.
The trends and data firm Euromonitor International has forecast ‘Healthspan Plans’ to be a far-reaching global trend for 2025. In its report, it outlines how health, beauty and wellness consumers are “making behavioral changes to live healthier lives for longer.”
The firm noted that global sales for vitamins, minerals and supplements are projected to reach $139.9 billion in 2025.
As more people ‘biohack’ their beauty and personal care routines, more brands are innovating in this ‘inside-out beauty’ space.
Here’s a rundown of some of the newest launches making waves in this category.
Diso Vitamin Strips, £15.99
As vitamin strips gain momentum as a trending new beauty supplement format, Diso has launched two different versions of its dissolvable, plant-based, sugar-free vitamin strips.
Diso Derma is a biotin supplement that also features folic acid, zinc and bamboo extract and is designed to “stimulate hair growth and improve scalp circulation for thicker hair”. Meanwhile, Diso Snooze contains chamomile and valerian combined with vitamin B6 to calm the body, reduce stress and “produce serotonin and sleep neurotransmitters.”
Seed & Soul, £39.97
The hair growth supplement was created by a UK-based duo: a trichologist and a hair extensions specialist who had both noticed that a growing number of clients in their 20s and 30s were experiencing hair loss, which appeared to be stress-related.
The product is designed to help with hair loss related to hormonal fluctuations or imbalances, immune regulation and nutritional insufficiencies, as well as stress.
Hero ingredients include reishi mushroom and green tea as “natural DHT inhibitors that help to combat hair thinning and loss by blocking the formation of dihydrotestosterone (DHT)” (the hormone linked to hair follicle shrinkage and hair loss).
The formulation also includes myo-inositol, along with vitamin C, iron, selenium, vitamin D, copper, folic acid and vitamins B12, B5, B6, B7 (biotin).
Goldman Laboratories Skin Glow, £49.50
This new capsule-format skin care supplement is designed to enhance skin elasticity, smoothness and firmness and is “backed by over 16 clinical studies,” according to the company.
It includes collagen, which the brand claims is free-from heavy metals, mercury and harmful contaminants, along with vitamin C, zinc and a 100%-natural hyaluronic acid (patented ingredient GreenIuronic,) which is sourced from Tremella fuciformis and is said to offer superior bioavailability.
It also features another patented ingredient Ceramosidesm which claims to be “clinically proven to boost hydration within 14 days.”
The formula is designed to work effectively at lower doses to “reduce strain on the kidneys.”
Verve Naked Beauty, £96.95
A new skin care powder supplement with 12.5g-high dose of marine collagen peptides, as well as “clinical levels” of skin-boosting ingredients such as hyaluronic acid, vitamins, biotin and zinc, according to the brand.
The formulation also features magnesium and ashwagandha to support overall mental well-being and reduce stress-related skin issues, along with a lactobacillus-bifidobacterium blend of probiotics “to improve gut health” and improve skin via the skin-gut axis.
Lemme Grow, $60 (£49)
Reality TV star Kourtney Kardashian Barker has ventured into the hair regrowth space with a keratin complex capsule designed to reduce shedding and improve hair thickness.
The brand said the supplement, which combines “clinically tested keratin” with various vitamins and minerals, promotes scalp and follicle health and makes hair shinier.
Kardashian Barker first entered the beauty supplement space in 2022 with a gummy range.
Proper supplements, $28 (£22.93)
Another U.S. TV personality Amanda Kloots has formed a partnership with incubator The Center and launched a range of beauty and wellness supplements that have a “commitment to flavor” and aim to make the routine of taking nutraceuticals “a pleasure.”
The range includes: a superfood powder with organic barley grass, wheatgrass, spirulina, kale and spinach; a gut health blend with pre/probiotics, digestive enzymes and organic flax; immune support with ginger root, beta-glucan and echinacea; an energy-booster with CoQ10, green tea extract and 100mg of caffeine per serving; and a calming blend with lavender flower, reishi mushroom, magnesium and ashwagandha for stress relief and balance.
