This now means that brands, formulators and pioneers have the opportunity to apply across 17 categories to showcase how they are shaping the future of health and wellness.
Championing creative excellence in nutrition education
The new Marketing Initiative of the Year award will recognize exceptional achievements in the marketing of finished nutrition products.
The introduction of this new judging category for the NutraIngredients Awards underscores the vital importance of educating consumers about the profound impact of diet and physical activity on health.
Open to organizations demonstrating innovation, creativity and effectiveness, this category celebrates standout campaigns, brand initiatives or market developments that address pressing nutritional or physical activity challenges.
By honoring projects that blend creative excellence with meaningful impact, this award seeks to inspire transformative contributions to consumer health and the growth of the nutrition industry.
Ewa Hudson, chair of the NutraIngredients Awards, said: “Introducing Marketing Initiative of the Year as an award category in the nutrition industry recognizes that bringing a branded ingredient or product to market is just the beginning—success also hinges on how it’s sold.
“In an increasingly competitive landscape, this celebrates the entire team, the strategic roadmap and the creative marketing that together build the foundation for a product’s success.
“It honors the innovators not just behind the ingredients but also behind the stories that bring them to life.”
Plant-based nutrition solutions
The new Ingredient of the Year: Botanical category recognizes the importance of botanical ingredients within the nutrition industry, fueled by deeper scientific advancements and an increasing appreciation for the therapeutic benefits of plant-based solutions.
This award celebrates excellence by honoring the most innovative and impactful branded or own-label botanical ingredients, acknowledging their role in driving the resurgence of natural, plant-derived products in health and wellness.
“We introduced the Botanical Ingredients category to bridge a gap in the market, celebrating the extraordinary innovation in this space,” Hudson said.
“As consumer demand for natural, high-efficacy products continues to grow, we aim to recognize the significant effort it takes to develop these ingredients, given the unique challenges in formulation.
“This category offers companies a dedicated platform to shine, inspiring others in the nutrition industry to meet the rising call for botanical excellence.”
Celebrating innovation in ingestible beauty
In response to the surging demand for holistic wellness, the new Product of the Year: Beauty from Within category celebrates the trailblazers of ingestible beauty.
These innovative products merge nutrition and beauty, offering solutions that enhance appearance while promoting overall well-being from the inside out.
From ready-to-drink beverages and snackable treats to traditional supplements, this category honors branded and own-label offerings that nourish skin, hair and nails across all age groups.
By recognizing outstanding advancements in functional foods, beverages and supplements, we set the stage for innovation and effectiveness in the evolving beauty industry.
Kirsty Doolan, editor of sister title Cosmetics-Design, commented: “As we are seeing more crossover than ever before between the beauty and wellness industries, it’s the perfect time to introduce our new Product of the Year: Beauty from Within category.
“There have been a host of recent innovations in this space, as more beauty consumers recognize that taking an ‘inside out’ approach can dramatically improve the health of their skin and hair.
“Winning an award like this is the perfect platform for beauty companies to cross the bridge and make a name in this sector, as Nutraingredients has huge credibility among the scientific and nutrition communities.”
Enter now
The awards will culminate in a grand celebration in Barcelona on Wednesday, May 21, 2025. Winners will take home the prestigious trophies and join the ranks of industry leaders at this must-attend event.
To submit your entry, log in or create an account on the NutraIngredients Awards portal. New users will receive an activation link via email while existing users can log in with their credentials or reset their passwords if needed.
For assistance or technical support, contact NutraIngredients-Awards@wrbm.com.
Don’t miss this chance to celebrate your achievements and gain industry-wide recognition. Enter today and mark your calendar for an unforgettable night in Barcelona on May 21, 2025!