Live-clean lifestyle brand Modere recently announced a partnership with Alfa Romeo F1 team ORLEN for the 2022 Formula One racing season. Both are also expected to leverage their strong brands for co-branding opportunities.
“This partnership is a natural fit for Modere and Alfa Romeo F1 Team ORLEN, two well-recognized global brands exemplifying excellence and innovation who share a commitment to supporting the stamina, conditioning, and mental focus critical to the performance of racing participants. We look forward to prominently sharing the Modere clean health & wellness brand directly with racing fans around the world and supporting the Alfa Romeo F1 Team ORLEN over the course of the 2022 season,” said Asma Ishaq, CEO of Modere.
Modere’s portfolio of science-backed clean lifestyle products includes beauty and personal care, nutrition and household essentials that are clinically validated, US EPA Safer Choice-approved, EWG Verified and NSF Certified.
Keeping health and wellness on track
According to research in the journal Sports, race car drivers are classified as athletes. “They are skilled in race car driving, possess physical strength, agility, endurance, and participate in competitions. The sport is physically demanding, exposing the athletes to vibration, high temperatures, and long driving hours.”
The report noted that the physical demands and physiological stresses on the drivers can be compared to those placed on other athletes such as football, basketball, and baseball players.
“They have similar maximum rate of oxygen consumption (VO2 max values) and physical activity ratio requiring the development of diverse physical abilities and optimal fitness. To be optimally fit requires a multidisciplinary approach including nutritional considerations. This must fit the motorsport requirements like maintaining low body weight without low energy availability, maintaining energy supply during races, and restoring all that is needed in between races,” noted the authors.
“As with Alfa Romeo Racing ORLEN, Modere is a company with a culture rooted in innovation. We are proud to display the Modere logo on our vehicles this year and appreciate the support during another highly anticipated racing season,” Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN.
The F1 season kicks off in Bahrain on March 20 and wraps up in Abu Dhabi on November 20. Miami will host the first race in the United States in May.