The event, which is scheduled for February 14, 15 and 16, will be held at the Hyatt Regency Mission Bay hotel. The Summit is hosted by NutraIngredients-USA in conjunction with the Sports Nutrition Committee of the American Herbal Products Association. The venue is in one of San Diego’s most beautiful locales that features water views but is shielded from the harshest of oceanic breezes.
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Super Bowl winner shares CBD insights
This year’s event kicks off with an emphasis on CBD in sports nutrition. While CBD/hemp products are still in a federal regulatory limbo, that hasn’t stopped product developers from flooding the market with new offerings. And the science supporting the use of CBD for sport nutrition products aimed at recovery and other indications is continuing to develop.
Headlining this portion of the program will be Marvin Washington, longtime NFL star defensive end who won a Super Bowl as a member of the Denver Broncos. Washington has become a staunch proponent of the use of CBD for recovery. Washington will share some of his experiences as a player and what those years in the trenches did to his body and to those of other players.
Washington has run his own podcast and has appeared as a guest on many others to discuss his CBD advocacy. His insights will help sports nutrition brands craft their own messages to customers and consumers to help them win in this space.
In addition to Washington’s session, the CBD segment will feature an overview of what the science on CBD says presented by noted industry expert Dr Hector Lopez, MD. Joining Lopez will be marketing consultant Steve Hoffmann on the latest trends in product development; market analyst Tyler Dautrich with a look at market metrics and supply chain expert Tim Hitchman of prominent firm CVSciences on how to ensure a validated supply of raw material.
CEO Panel: Surviving the pandemic
Wrapping up the first day is a CEO panel in which entrepreneurs discuss how their companies survived the pandemic. This unprecedented situation has put stress on companies of all sorts, and especially on sports nutrition brands. How did some thrive while other suffered when many gyms shut down? Featured on the panel are Daniel Lourenco, CEO of fast growing brand Ghost Nutrition, Karl Walsh, CEO of bodybuilding.com, Jason Mitchell, ND, CEO of HempFusion Wellness and Denis Neville, CEO of CoreFX.
Esports, latest science, the female consumer and more
An additional emphasis of the program will center on esports, which is among the fastest growing subcategories of the entire dietary supplement industry. Other sessions will look at how to serve and reach female athletes and consumers, where the latest science on sports nutrition ingredients and diet strategies is going, and more.
Value to attendees
NutraIngredients-USA’s Sports Nutrition Summit has received high marks from attendees. Past feedback includes:
“I really enjoyed the summit. There was a good blend of research, ingredients and real world applications. Also, I was able to make contacts with both suppliers and vendors for our business.” — PepsiCo executive
