Today! NutraIngredients hosts immunity and botanicals webinar

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NutraIngredients EMEA will host its first episode of the global immunity series today, investigating the use of medicinal plants and mushrooms to support immunity, with a special focus on adaptogens.

With immunity remaining high on the agenda for consumers and many industry players looking to tap into this burgeoning interest, NutraIngredients' global team is uncovering the latest in science, innovation and regulation in a series of webinars over the coming weeks.

Building on the success of our inaugural series in May 2020, the Immunity Broadcast Series 2021 provides ten category focused and regionally specific events aired between May 4th and 25th. Each webinar, hosted by the USA, APAC, and EMEA teams, will include live and interactive presentations and panel discussions with top industry experts.

Today's episode, airing at 2pm BST (3pm CET), will dig into why botanicals and adaptogens are becoming increasingly popular natural health solutions, with insights from experts including Chris Kilham is a medicine hunter, author and educator and Eric Puro, founder of the medicinal mushroom startup company KÄÄPÄ Biotech.

Nikki Hancocks, Trends and Innovation Editor of NutraIngredients-EMEA, says with region specific events focused on botanicals, active nutrition, and clinical research, this series is set to inform and inspire.

"As well as bringing our audience up to speed on the latest and greatest in scientific research, these sessions will reveal some of the key challenges and opportunities in developing and marketing products with immune health benefits.

“I look forward to getting stuck into the controversial topic of Vitamin D and looking at the science behind many other ingredients sold for their immune health benefits. I will host an episode devoted to the fascinating area of botanicals and adaptogenic mushrooms and our Science and Technology Editor Will Chu will host a show which unpicks the role of immunity in the sports nutrition sector.

"With expert speakers ranging from scientists to manufacturers, market analysts to startup founders, we hope to cover the breadth of questions on the lips of our readers right now.”

Just a few of the industry experts joining the global series include: Dr. Andrew Myers, Co-Founder, CEO & Chief Scientific Advisor at NutraGenetics; Dr. Manfred Eggersdorfer, Professor for Healthy Ageing at the University Medical Center Groningen (UMCG); Audrey Gueniche, Expert Claim Activator at L’Oréal Research & Innovation; Dr. Amanda Rao, Founder and Principal Investigator at RDC Clinical; Evan Hayes, Managing Director Asia Pacific at Factors Group; and Dr. David Nieman, Professor & Director at Appalachian State University Laboratory, North Carolina Research Campus.

All EMEA events will air at 3pm CET, US events will take place at 11am CT, and APAC events will broadcast at 3pm SGT. Attendance is FREE but pre-registration is required.

Sponsors include DSM, KSM-66 Ashwagandha, House Wellness Foods Corporation, Kappa Bioscience, Morinaga, Tata NQ, Gencor, AstaReal, Kerry, Lallemand Health Solutions, Kemin, Givaudan, and Lycored.