The French ingredients producer says this non-GMO solution can help beauty and nutrition brands differentiate and expand their portfolio with sustainably-sourced, premium nutricosmetics and dietary supplements which are fully traceable.
The addition to the Peptan range comes as a rising number of consumers are looking for fish collagen, with 84% of people showing a clear preference for fish collagen and 51% willing to pay a premium price for these solutions (Ipsos for Rousselot 2019).
While the aquaculture fish collagen segment remains strong, sustainably sourced marine solutions are also gaining in popularity. As such, new product launches with collagen sourced from wild-caught ocean fish have risen by 70% between 2018 and 2019 (Innova Market Insights).
This evolving demand for marine collagen is driven by its ‘premium’ appeal, as well as the rapidly growing trend for more sustainable lifestyles, with a growing percentage of consumers no longer consuming certain types of meat.
Dr. Sara De Pelsmaeker, Global Business Development, Rousselot Health & Nutrition, says the trusted MSC blue label will pique the interest of consumers with a preference for fully traceable fishing practices that safeguard the health and biodiversity of the world’s oceans.
“Balancing the use of farm-raised and fully traceable wild-caught fish collagen can help ensure the sustainability of our oceans and allow brands to tap into the growing aquaculture and marine collagen markets,” she says.
“We are proud to introduce MSC-certified ocean white fish collagen peptides, which complement our well-known farm-raised fish collagen range, supporting our customers in meeting evolving consumer and market requirements in the competitive nutricosmetic and dietary supplements segments. By leveraging our world-class expertise, renowned brand and end-to-end support, brands can sustainably upgrade their offering and bring industry-leading products with the highest environmental, ethical and quality standards to market quickly.”
These collagen peptides are also compliant with EU and US regulations regarding antibiotics, hormones, preservatives, heavy metals and toxins, and hold IFS and HACCP production certifications.
