Vitafoods Preview: Sports Nutrition Focus
What’s on your agenda? Find your sports nutrition talks at Vitafoods 2019
The sports nutrition market has truly exploded in recent years, and with a continued rise in consumer interest in healthy living and active lifestyles the industry remains well-positioned to explore new and innovative solutions to increase performance, speed up recovery, and keep athletes and those with active lifestyles healthy.
In this special edition article, NutraIngredients previews everything sports nutrition at the upcoming Vitafoods Europe.
Sports Nutrition Zone
The Sports Nutrition Zone is set to return to Vitafoods, providing an engaging and interactive demonstration area dedicated to showcasing successful finished products and innovative solutions.
Be sure to check out product showcases and sampling bars at the dedicated zone, while two full days of talks at the sports nutrition theatre will help you delve into the latest and upcoming trends from experts.
Day one (Tuesday 7th May) kicks off with Rooban Princely from FMCG Gurus talking on the shift of sports nutiriton into the mainstream consumer marketplace, and how to capitalise on the growing demand for sports nutrition products amongst “everyday” consumers.
Next up, Laetitia Guerin-Deremaux and Sophie Grard from Roquette are set look at how pea proteins and healthy carbs are the key to development of personalised sports nutrition products, while Elisabetta Frattini from Indena will tackle botanical innovation in the sports nutrition arena.
At 1pm Dr Dietrich Rein of BASF will cover a new generation of immune active peptides for sports nutrition, followed by Suzane Leser at Gelita presenting data on TENDOFORTE, the first collagen solution for stronger connective tissue in sports and exercise.
Adam Ismael of KD Pharma is then set to present on omega-3 and sports performance, while Benjamin Maclean of FrieslandCampina Ingredients will talk about native dairy proteins in performance nutrition.
Day two (Wednesday 8th May) begins with Jeroen Wouters of Foodvalley presenting on innovation in sports and nutrition before Robert C. Hickner discusses collagen’s potential health and performance benefits in sports.
Irina Beule of Innova Market Insights will then look at sports nutrition trends, while Julia Wiebe from Nektium will present data on zynamite for power output, VO2max and brain oxygenation in sports nutrition and Dr Sandra Naranjo Modad of Naturex will present on Upletic – a natural and innovative botanical solution to improve strength and performance in sports.
