Multi-nutrient collagen soft chew health claims go beyond skin deep

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Ellactiva collagen soft chews

A new collagen soft chew is claiming to contain added vitamins and nutrients which enhance energy levels, immune system and bone health as well as providing skin health benefits.

Available online now from Ellactiva, Collagen& comes in three sugar-free flavours with each containing added vitamin C and nutrients for specified health needs: Energy (orange zing) contains soluble fibres, resistant starch and chromium picolinate; Immunity (blackcurrant) contains added inulin fibre, plus zinc and seleniuma; and Healthy Bones (creamy caramel) contains added vitamin D and calcium.

Launched by UK-based consumer-health company Oxford Pharmascience Limited, Collagen& provides 2500mg Bioactive Collagen Peptides which Ellactiva claims can provide visible skin benefits within as little as four weeks.

Sold in on-the-go 10-unit sticks and with a recommended daily dose of three chews, the firm is encouraging consumers to take one of each flavour every day to benefit from the full range of health benefits.