Arbonne to make Asia debut in Taiwan with 10 nutrition products
The country is Arbonne's first operation in Asia and its second new market opening this year, following its launch in New Zealand in June.
The Swiss-founded company is now available in seven countries: The US, Canada, Australia, Poland, New Zealand, the United Kingdom and Taiwan.
Arbonne CEO Kay Zanotti said: "Arbonne Taiwan is a huge milestone for us as we further expand into the Asia Pacific region, especially on the heels of the amazing success of Arbonne New Zealand this past summer.”
She said Taiwan was the eleventh largest direct sales market in the world despite having a relatively small population of approximately 24m people.
“The Taiwanese culture emphasizes inner and outer beauty, and embraces Eastern and Western cultures," said Zanotti. "These characteristics align so well with our Arbonne culture and are key reasons Arbonne Taiwan will be strategic and successful for our brand.
The launch will feature 27 core products including 17 skincare formulas and 10 nutrition products.
In the nutrition space, the company sells a range of collagen, sports nutrition, protein and immunity products.
First-hand view
The company said it would launch an Arbonne Experience Centre in the Xinyi district of Taipei, to showcase product demonstrations, videos and brand presentations.
“Experience Centres are common in Asia and provide an opportunity for an independent consultant or prospective customer to get a first-hand view of the company, culture and products offered,” said the company.
It will then hold a number of ‘Discover Arbonne Road Shows’ across the country in early December.
All Arbonne products can be purchased through its network of independent consultants or online.
Earlier this week we reported that US direct sales outfit Mannatech was preparing to launch in China.
CEO and president Alfredo Bala said the company was preparing to launch a consumer-facing, cross-border e-commerce site, specifically for China.
“For the last two years we have been laying down the tracks to enter China, and they are now becoming a reality," he said.
“Later this year we will begin operating in China through an e-commerce business model…and this will be the first phase of a three-step approach that will ultimately result in a direct sales model that fits into the Chinese culture."
